Kaleidico cites warm and welcoming design as primary reason for award

Presbyterian Villages of Michigan (PVM) is honored to announce that its website, pvm.org, has been selected as the best in the Senior Living category by Michigan-based marketing firm, Kaleidico.

The firm assessed websites in the Financial, Legal, Senior Living, and Technology industries, ranking them using the following criteria:

• Intuitive user experience and coherent navigation
• Mobile responsiveness
• Visually pleasing design that aligns with the brand's identity
• Inclusion of interactive tools
• Well-written blog content
• Fast load speed

PVM’s website was selected because of its high performance in all of these areas, as well as its warm and welcoming design that effectively showcased the extensive services and resources it offers to seniors across the state of Michigan.

“With nearly 30 senior living communities around the state, we have a lot to share, and a lot going on,” notes Roger Myers, President of Presbyterian Villages of Michigan. “When folks are researching options for themselves or their loved ones, it’s essential that we share all that we have to offer to seniors throughout the community, and our website is one of the most powerful resources we have to do that. We’re pleased that our hard work in this area is being recognized.”